Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

Spotted SF / Outer Sunset / Hook Fish Co.

What started as a pop-up and catering service is now the new Hook Fish Co. seafood market and restaurant in the Outer Sunset. Co-owners, childhood friends from Newport Beach and SF locals, Beau Caillouette and Christian Morabito concepted the idea while on a surfing and fishing vacation in Baja. Recalling the market/restaurant establishments back home in Southern California and their experience doing parties for friends and neighbors, they sought a casual space with a laid-back vibe that combined those aspects. A place they could connect with the community while selling, serving and educating on their food’s origin. And they found it right by surf shop and local favorite, Mollusk, on Irving Street. Think thoughtfully sourced, sustainable fish, including fish tacos, ceviche, poke, sandwiches and other tasty snacks from lunch to dinner time. It’s truly a great spot for a delicious bite by the beach.

Hook Fish Co.
4542 Irving Street
San Francisco, CA 94122
Ph: 949 463 2903
hookfishco.com

*All images by me, Leslie.